Who We Are

We are connected to the work we do. We are ingrained in our client’s success. And most of all, we are always listening, learning, and innovating new ways to fuse function and design.

What We Do

We integrate careful methodology, research, and logic with design to create authentic experiences for your end-users. We are experts, we are partners, and we are committed to your goals. It is our mission to create User Experience (UX), Branding, and Communication Design that makes a difference.

What We’re Passionate About

We seek the humanity in every project we tackle. The way your customers interact with your brand is personal and your design has to reflect that. By designing for people, we ensure that we are using technology in a way that improves the user experience and creates a lasting impression.

Our Philosophy

Design is subjective. Our approach to design incorporates a logical sequence and flow that ensures we create beauty without sacrificing user experience. We truly want to make a difference with design and so we seek the human emotions behind every project.

“Era Design is a trusted partner to P&G Ventures for brand development, communication design, user experience and user interaction. Era’s expertise, creativity, dedication to excellence & attention to detail makes holds us all to a higher standard and is inspiring. On top of their creative problem solving & attention to detail, Era’s ability to collaborate super-charges her broad & powerful skillset.”
Drew Heidel
Principal Design Manager, P&G Ventures

1/3

“Era Design was a fantastic design firm for Kindra. They can jump in and take on a variety of design tasks from brand identity to packaging, web, flyers and more, and were also incredibly flexible and accommodating to our constantly changing scope of work. They quickly incorporated feedback into revisions, were prompt and timely with deadlines, and were a pleasure to work with. We highly recommend them!”
Whitney Gosden
Co-Founder & Head of Marketing, Kindra

2/3

“We couldn’t be happier with Era’s work. We had budgeted for a site update/re-design and I was resistant to spending the additional money for a user experience audit, thinking it might just be subjective opinions that weren’t meaningful. Like a focus group in which someone didn’t like a certain color. Maybe I had too many experiences with consultants in other areas of business who seemed to look for things to “improve” without the benefit of best practices or data. I was so wrong. Era’s work uncovered valuable insights that we used to enhance the design, copy and structure…things that led to solid, logical and improvements. The audit ended up actually informing the majority of our re-design, making our entire message more clear and compelling. You need this service, even though you may not know it yet”.
Tish Hevel
CEO, The Brain Donor Project

3/3

Meet The Team

Vera Soper

FOUNDER & DESIGN DIRECTOR

Vera has honed her design and strategic skills in different environments ranging from large, Fortune 500 corporations, to small boutique organizations. With a true passion for user experience design, Vera provides a multi-layered perspective to every project she works on. She believes that good design is about revealing the truth in things and to seek humanity in every project.

Tali Erf

USER EXPERIENCE DESIGNER

Tali is a graduate of the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP) where she earned her Bachelor of Science in Industrial Design. She is a curious problem solver who loves to learn. Her passion for design is evident in her desire to find improvements to every project she touches. She’s not afraid to ask the hard-hitting questions or dig deep in order to discover those magical insights that drive a project to a better solution.

ERA Design